12/26/2023 0 Comments Deus ex machina clothingMuch like Mambo, Deus Ex Machina's philosophy at launch is built upon lifestyle and culture over product, fostering an individual and unique approach to surfing, riding motorbikes, and any other activity along the same vein. By 2000, Mambo had supplied the Australian Olympic team with trackies for the Sydney Games and from then on it was perhaps inevitable Jennings would seek a return to his off-the-cuff roots. The irreverent surfwear line began life back in 1984 with some screen printed tees designed by Jennings and his pal Andrew Rich before becoming a mainstay on every stretch of sand on the planet. If you’ve ever been to a beach you will recall Mambo. Today, the successful motorbike and culture brand collaborates with some of the biggest names in the world to deliver forward-thinking fashion and individualism to even more people.īut where the heck did this all begin? And what backroads were traversed in the history of Deus Ex Machina? Let’s dive a little deeper into the evolution of Deus Ex Machina and explore the story of how the brand became what it is today.įounded by Dare Jennings from the money he raised by selling on iconic 80s and 90s surfwear brand Mambo, Deus Ex Machina revs into life in 2016 borne out of its owner’s love of riding crashing breakers and customised bikes. Their clothing line stepped in at a later date to round out their offering and deliver the power of Deus to fans of the brand in every corner of the globe. Initially, the Deus Ex Machina brand story surrounded the development and creation of motorcycles. A vast collection of clothing items, plus the introduction of various 'Temples' around the globe, are all a part of the laid-back, creative Deus philosophy and persona. If you're looking for clothing that doesn't follow the latest trends but instead fits into the creative culture of old-school motorbiking, surfing and skateboarding, Deus Ex Machina is a brand that might just resonate. Set up as part custom bike builders, part surf and riding gear artificers, and part popular purveyors of coffee, live music and gallery exhibits, Deus Ex Machina remains a heady, heavy desegregated marque that leaps boundaries.īikers, boarders, beatniks, thrashers, titans and trekkers - Deus ex Machina hurls a wrench into the outdoor, streetwear and extreme sports scenes with tees, sweaters, jackets and accessories alongside its cult cycles and surfboard offerings.Īnything but your basic clothing brand, Deus Ex Machina transcends what you'd expect from the average fashion label with a unique perspective, innovative culture and an entirely new approach to surfing, riding and brand experience.
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